Friday, May 7, 2010

Gullwing Mercedes flying off the shelf

Gullwing Mercedes

The Mercedes-Benz SLS AMG, the first vehicle developed entirely in-house in the 40-year history of the German carmaker and its performance arm, will cost $450,000 when it lands in New Zealand in a few months.Gullwing Mercedes

Eight cars will be built in 2010 for this market - and all have buyers' names on them. The first SLS will arrive in August/September.Gullwing Mercedes

"We expect four or five out of the eight to go into the hands of owners this year," says Mercedes-Benz national sales manager Shae Wright. "The remainder will be built later in the year and arrive here early in 2011."

Wright says only eight cars were allocated to New Zealand for 2010. "We weren't going to get any more because of the size of our market," he says.

Most of the eight SLS buyers are existing Mercedes-Benz owners - "not surprisingly from Auckland, Wellington and Christchurch" - but Wright hopes to lure owners of rival supercars into the SLS next year.

"I expect production numbers from the factory to be a bit more flexible in 2011 and I'd like to think we could get conquest sales from Ferrari, for example."

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