President and chief executive officer Peter Honegg said next year’s passenger car market was projected by the Malaysian Automotive Association to be better than this year.
“We were very fearful at the beginning of the year and would have been happy to do what we did in 2007, which was selling 3,600 passenger cars,” he said during the media launch of the new Mercedes-Benz E-Class yesterday.
Florian Mueller (left) and Peter Honegg with a Mercedes-Benz EClass. He said the company sold 4,200 passenger cars last year and planned to sell between 200 and 300 units more than its initial target of 3,600 units this year.
Honegg said Mercedes-Benz currently held about 43% in the luxury car segment and it aimed to improve its position “a little” next year.
“There are more competitors coming in but we try to maintain the leading position in this segment,” he said.
The Mercedes-Benz E-Class to officially launched today would be available in three variants, with the starting retail price of RM455,888 (on-the-road without insurance).
Mercedes-Benz Malaysia vice-president of sales and marketing for passenger cars Florian Mueller said the company aimed to sell more than 1,500 units of the newly-launched E-Class sedan cars next year.
The company has received over 600 bookings for the new cars.
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